Bernie Hrubala
PRINCIPAL | EXECUTIVE CREATIVE DIRECTOR
The “H” is silent — pronounced RUE-BA-LA. Born in Kentucky, raised in Connecticut, schooled in New Hampshire, came up in Boston, and back at it in the Nutmeg State.
The short version
A curious thinker who believes big ideas matter, design should have a pulse, and great creative should be accessible, no matter the size or scope. After 20+ years with teams at Cigna, Decker, Cronin, Continuum, and Arnold Worldwide, I founded Good Omen to bring sharp strategy and strong creative to brands of all sizes, knowing that when passion meets purpose, everyone wins.
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Blending strategy and insights with storytelling and design craft to create work that’s compelling, smart, and impactful, I dig deep, ask the right questions, and deliver ideas that consistently punch above their weight.
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Rooted in a belief that things should be fun, I put hot sauce on everything, tackle the Appalachian Trail one rugged stretch at a time, and am always looking for the next adventure. Travel is key—recent stops include Iceland, England, and Montana. None of it matters without close family and good friends along for the ride. Around the campfire? There’s probably a couple bourbons involved.