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Bernie Hrubala

PRINCIPAL | EXECUTIVE CREATIVE DIRECTOR

The “H” is silent—pronounced RUE-BA-LA. Born in Kentucky and raised in Connecticut (east of the river), I studied graphic design in the Granite State and spent over a decade in Beantown working with top-tier clients and agencies. When opportunity knocked, I returned to the Nutmeg State, where I currently live west of the river.

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A quick bit

A curious thinker who believes big ideas matter, design should have a pulse, and great work should be accessible—whether you’re a global brand or a growing local business. After 20+ years inside agencies and in-house teams, including Cigna, Decker, Cronin, Continuum, and Arnold Worldwide, I started Good Omen to bring sharp thinking and strong creative to brands of all sizes, knowing that when passion meets purpose, everyone wins.

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Blending strategy, storytelling, and design craft to create work that’s compelling, smart, and impactful, I listen closely, ask the right questions, and deliver ideas that consistently punch above their weight.

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Rooted in a belief that things should be fun, I put hot sauce on everything, master the charcoal grill, tackle the Appalachian Trail one rugged stretch at a time, and always have a game on somewhere. Travel is key to discovery—recent stops include Iceland, England, and Montana. None of it matters without close family and good friends along for the ride. Around the campfire? There’s probably a couple bourbons involved. All of it fuels the same thing: curiosity, good stories, and the drive to make work that actually matters.

Let's talk

I'm always up for new adventures.
Reach out, let's make work that matters.

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